About

At Velo Threads, we make t-shirts for cyclists who know the real side of riding, the ones who've justified a fourth bike as a "completely different discipline", the Strava obsession, and who treat the café stop as a legitimate training strategy.

Founded in 2026, our mission is simple: make high-quality tees that celebrate the unglamorous, hilarious, deeply relatable experience of being a cyclist. No pro athlete poses. No inspirational quotes. Just honest, insider humour for people who get it.

Our tees are crafted from premium materials built to last — soft enough for the sofa, durable enough for everything cycling life throws at you. Which, let's face it, is quite a lot.